February 2021


So a Reverend called Thomas Bayes in the 1700s said that the probability of an event is based on prior knowledge of conditions that might be related to that event. Sounds weird. Right? This is Bayes Theorem (also called Bayes Law or Bayes Rule). Hold on, it gets weirder.

A couple of days ago I wrote about Old Word vs New World which is how people a study demonstrated that experts can not differentiate sound between an expensive vintage violin and a modern one. Yesterday I wrote about What do you Stand For which talks about what are your values of a brand and could be tied-up up with just how traditional marketing just does not cut it anymore.

Have you heard: “We please everybody. They are all our customers” or somewhere around those words? In a conversation, I had with a CFO of a multinational sporting goods retail company I asked him who his ideal customer is, he spoke something like this: “A man or female between 15 and 45 who enjoys walking or doing sports” My immediate thoughts were: “You just targeted sixty percent of the population.”

Those essential interactions make or break life and work. Relations build up, build down, go sideways. They get forgotten. We cease to nurture them and when we notice we have starved them to death.
Then every once in a while you hit gold and find one of those relations that just thinking about them brings a smile to your face. The ones where you catch up and it feels like you never lost touch. Like if time around it froze. I guess the best way to describe it is just magical.