A couple of days ago I wrote about Old Word vs New World which is how people a study demonstrated that experts can not differentiate sound between an expensive vintage violin and a modern one. Yesterday I wrote about What do you Stand For which talks about what are your values of a brand and could be tied-up up with just how traditional marketing just does not cut it anymore.

This brings the thought to my head of “What exactly is traditional anymore?” We are currently on another big pivot in economic history which leads to more questions. Is this temporary? Is this the new norm? I am not exactly sure what “this” is.

I like to think about it differently. When we define what the new norm is… What “market standard” is that is exactly the point where we start to move away from it, looking to innovate, to stand out. This means that traditional is only momentary, which means it is not traditional.

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